MUSIC BUSINESS TALK RECAP – August 30, 2016

Beach 001On Monday I posted a note about “patience.” It’s incredible how quickly we don’t follow our own advice sometimes. In the past two days there were definition moments where I experienced some lows and questioned my path. What’s also fitting is that last week I posted a picture of Seth Godin who wrote a book called “The Dip – When to Quit and When to Stick.” It’s normal for people to have lows or a dip in their careers and even lives. In the book Seth talks about how most successful people if not all think about quitting everyday, even if it’s for a brief moment. I had to remind myself of that book, and my post about practicing patience. This Music Business Talk #MBTalk we have created here on twitter, is starting to really build a community. Also, even when people aren’t participating, they’re listening. We’re building a music business tribe of people who are sharing their stories and experience who are all trying to “make it.” Work hard, and good things will come. Be patient. – Chris Goyzueta

 

3 Key Takeaways

  Advice on becoming a Talent Buyer: Great question by @CrystalHopeW! Being a Talent Buyer / Promoter is a business that is pretty easy to get into. Anyone with a some cash saved away can book a show and get lucky. However, it’s awfully similar to gambling, and one must be very careful. You can get lucky once or twice, but everyone, even Live Nation and AEG Live, will eventually lose money on a show. For an independent that doesn’t know what they’re doing, you can blow your entire savings on one show and even go into the red owing people money. It happens all the time, don’t think it won’t happen to you. My advice is to get some experience working under a Talent Buyer who will mentor you. Earn your strips by taking part of a street team, selling merch, put up posters, promote shows on social media, blog about shows, work shows, learn how to settle deals, and learn the proper ways to make deals based on educated decisions. This is not something you learn over night, and it’s important to have a really got instinct. Don’t be one-dimensional. Learn about other genres. You’ll become much more valuable.     When to get an Attorney: One of our regular is Orlando based Entertainment Attorney, Tom Player from Player Law. A lot of artists usually seek the services of a manager first, but really all they want is someone to book them more shows. An artist who is serious about their career, has put in some effort and hustle into their career, and is ready to make some big decisions is ready to seek the advice and services of an attorney. An attorney can open up a lot of doors for an artist and help them to start building their team.   20 Tips on Creating Content by our #MBTalk Tribe

  1. Limited edition merch – @lionthelion
  2. Use great photo and graphics – @lionthelion
  3. Be creative with your album artwork – @lionthelion
  4. Look like you’ve put in the effort to create your social media pages – @CrystalHopeW
  5. Play to the audience at live shows – @CrystalHopeW
  6. Use Facebook live – @JonnieMorgan
  7. Be authentic and new – @allisoncc
  8. Put out an album of covers – @CrystalHopeW
  9. Do collaborative projects – @WhatsYourRhythm
  10. Make sure content is specific to your brand – @unkldadi304
  11. Do scavenger hunts – @CrystalHopeW
  12. Music videos that tell a cinematic story – @WhatsYourRhythm
  13. Content that tells stories – @FirstPunkSong
  14. Be unique, sincere, compelling, and engaging – @playerlaw
  15. Meme’s – @unkldadi304
  16. Be consistent – @chrisgoyzueta
  17. Creative digital flyers – @unkldadi304
  18. Tell stories via podcasting – @chrisgoyzueta
  19. Promo videos specific to a city you’re performing in – @unkldadi304
  20. Talk to people about what they’re interested in. Not just yourself – @chrisgoyzueta